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Mashreq is the oldest privately owned bank in that country. The bank was established in 1967 as Bank of Oman. This was before the formation of the UAE. It was the first bank in the UAE to install ATM cash machines, the first to issue debit and credit cards and the first to offer consumer loans

CategoryApp - BankingClientMashreqObjectiveUser AcquisitionProject URLMashreqShare

Challenge

Mashreq Bank is looking to expand and are looking to do performance marketing activities for getting new user and with the lower funnel conversion of account activation for UAE market.

Our Solution

We have targeted audience on based of their location mainly Tier1 and age and have similar apps or have an Ecom buying history.

Result

We are able to generate 1000+ installs each day with 26%+ installs to registration to CPA is 2.25% successfully able to deliver 500+ from first month.